+2,200% ROI with SEO: The Organic Growth Behind On The Map Restoration’s Surge
On The Map Restoration
On The Map Restoration is a property restoration company offering emergency repair services for water, fire, and mold damage. Known for their fast response and high-quality workmanship, they serve both residential and commercial clients in urgent situations. Their team is trusted for its professionalism and commitment to getting properties back to pre-loss condition.
Initial State
Before our partnership began in July 2024, On The Map Restoration was consistently securing around four jobs per month, generating an average of $20,000 in monthly revenue.The company had built a strong reputation through word-of-mouth and traditional marketing, but lacked a solid online presence to support growth.
Challenge
The restoration industry is highly competitive, especially in local search. When On The Map Restoration approached us, they were largely invisible online. They had no real organic traffic, no localized service pages, minimal Google Maps visibility, and no structured lead generation
funnel on their website. The goal was clear: drive more leads through organic search and convert that traffic into real booked jobs, while keeping ad spend minimal.
Strategy
We launched a comprehensive digital strategy focused on building a strong, sustainable online presence. The approach included:
- Redesigning and optimizing key service pages for water, fire, and mold restoration services
- Creating city-specific landing pages to rank for local service keywords across multiple areas- Optimizing the Google Business Profile to increase visibility in the local map pack.Producing targeted blog content addressing common restoration issues and seasonal risks
- Building authority through backlinks from local business directories and relevant sites. Additionally, we implemented a lead capture system to make it easier for prospects to request help directly from the website.
Results
Within the first six months, the company began seeing a noticeable increase in organic inquiries, form submissions, and phone calls tied directly to web traffic. By early 2025, On The Map Restoration had doubled their average monthly job volume from four to eight jobs per
month. Each restoration project brings in approximately $5,000, which means monthly revenue jumped from $20,000 to between $35,000 and $40,000 — an increase of 75% to 100%. The growth came without any major increases in ad spend, making it a high-margin expansion driven entirely through organic channels.
Conclusion
In less than a year, On The Map Restoration transformed from a company with minimal online visibility to a strong local brand generating predictable, high-value restoration leads through search. Our SEO strategy not only delivered traffic — it directly contributed to revenue growth, job bookings, and long-term business scalability. This is the kind of outcome that’s possible when strategy, execution, and local search expertise align.
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