Coolstar Air Services: From Page 40+ on Google to 100x their ROI
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Coolstar Air Services Client
Coolstar Air Services is a residential and light commercial HVAC company specializing in high-efficiency air conditioning installations, maintenance, and repair. Known for their technical expertise and fair pricing, Coolstar serves customers across their local region with a focus on long-term comfort and energy savings.
Initial State
When Coolstar Air Services partnered with us in mid-2024, they had no online reputation — zero Google reviews — and no real digital footprint. Their existing website was minimal and not optimized for SEO or lead generation. Despite delivering great work, their growth relied solely on referrals and small-scale word-of-mouth.
With no visibility in search and no social proof to convert interested visitors, they were missing out on a huge share of local demand for HVAC installs and services.
Challenge
The HVAC space is saturated, and ranking on Google — especially in competitive areas — requires more than just a basic listing. Coolstar needed a full online transformation:
- Build trust with local homeowners through real customer feedback
- Improve local SEO performance and map rankings
- Create a digital presence that turns traffic into booked jobs
The goal was clear: generate predictable, high-ticket installation leads organically without relying on paid ads.
Strategy
We implemented a full-stack local SEO and reputation-building strategy, which included:
- Getting Coolstar their first 100+ Google Reviews — using automated and manual review request campaigns tied to completed jobs
- Bi-weekly posting on their Google Business Profile to boost relevance and engagement
- Full website build-out optimized for HVAC keywords, mobile UX, and lead capture
- Local SEO optimization to rank in Google’s map pack for their top target service areas
- Ongoing content creation to educate customers and build keyword depth around air conditioning topics
Results
By early 2025, Coolstar had gone from 0 to 105+ Google reviews, establishing strong trust and credibility in their area. With consistent posts and a fully optimized profile, they began ranking #1 in Google Maps for key local HVAC searches.
As a result, the business is now averaging 10+ inbound calls per month from Google alone, leading to 4 HVAC installations monthly — all through organic visibility.
Each install averages $12,000, translating to $48,000/month in new organic revenue without paid ads.
Conclusion
In under a year, Coolstar Air Services went from being invisible online to owning the top spot in their market — with a powerful reputation, fully optimized web presence, and consistent inbound leads.
This is what happens when strong execution meets local SEO and reputation strategy: real, high-ticket jobs driven by search — without spending a dime on ads.
Your business could be the next big success story.
Let’s talk about how we can help you achieve results like the ones you’ve just seen.
Let’s hop on a quick call and see if we’re the right fit to help grow your business online.
