Client Overview

‍Gates Flag Company is a heritage brand known for high-quality American-made flags and accessories. With decades of history and a loyal customer base, they wanted a modern online storefront that reflected their legacy while improving sales and performance.

Initial State

Before our engagement, Gates Flag’s website was outdated and hard to navigate, especially on mobile. The online experience didn’t reflect the quality or reputation of the brand—and it was holding back their growth.

Challenge

The objective was simple but critical:

• Build a modern, clean Shopify site that supports growth
• Improve user navigation across hundreds of SKUs
• Position the brand for strong seasonal and patriotic shopping cycles

Strategy

We focused on three key improvements:

1. Modern UX/UI Design
   • Simplified product categories and streamlined navigation for better discoverability
   • Mobile-first responsive layout to support increasing mobile traffic
2. Brand-Consistent Visuals
   • Refreshed design that honored the brand’s legacy with modern polish
   • Integrated reviews, trust badges, and clear shipping messaging
3. Performance Optimization
   • Optimized load times, added conversion triggers, and cleaned up backend structure
   • Set up analytics and tracking for smarter decision-making

Results (Past 12 Months)

• 81,341 sessions — a 93% increase in traffic
• $65,987.78 in sales — 22% increase year-over-year
• Strong seasonal performance spikes aligned with campaign windows

While the conversion rate dipped during a period of traffic scaling, the increase in sessions and revenue shows clear improvement in visibility and purchase intent. Gates Flag is now positioned with a faster, cleaner site built to scale with seasonal volume.

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