Rockstar Roofing Client

Rockstar Roofing is a residential and commercial roofing company operating in South Florida. Known for quality craftsmanship and fast response times, the business specializes in roof repairs, full replacements, and insurance restoration projects. Before working with us, their digital presence was nearly nonexistent and most of their leads came from referrals or cold outbound methods.

Initial State

Before engagement, Rockstar Roofing had:

• No functional website
  
  
• Minimal visibility in local search results
  
  
• Fewer than 20 online reviews
  
  
• An outdated branding footprint that didn’t reflect their professional services
  
  

The company relied heavily on word-of-mouth and door-to-door outreach to book jobs, which limited growth and made lead flow inconsistent.

Challenge

The roofing industry is highly competitive in local markets, especially in Florida. Consumers tend to call the top 2–3 companies they find online — often directly from Google Business listings. Without a strong presence or a compelling website, Rockstar Roofing was missing out on hundreds of high-value inbound leads.

The goal was to build them a fully functional digital foundation, get them found online, and make the phone ring — consistently.

Strategy

Our approach focused on rapid digital deployment and high-impact local SEO tactics:

1. Website Design & Launch

• Developed a custom, mobile-responsive website showcasing their services, certifications, and past work.
  
  
• Integrated click-to-call and contact forms to capture leads instantly.
  
  

2. Google Business Profile Optimization

• Fully built and optimized their Google Business Profile, including service areas, categories, photos, and business hours.
  
  
• Implemented a review generation system using email and SMS follow-ups to past clients.
  
  

3. Local Search Visibility

• Built citations and local directory listings to increase online trust signals.
  
  
• Optimized website and GBP content for high-intent keywords like “roof repair Pembroke Pines” and “storm damage roof inspection.”
  
  

Results

Over the course of five months (December 2024 – May 2025), Rockstar Roofing saw a dramatic shift in online visibility and lead generation:

• 182 direct calls from Google Business Profile alone
  
  
• 400+ new 5-star reviews, making them one of the most trusted local roofing contractors in their area
  
  
• Website launched and ranking within 60 days, driving both branded and non-branded search traffic
  
  
• Booked jobs from inbound leads averaged $8,000–$15,000 per roof replacement
  
  

Estimated revenue generated from call-based leads alone:

Over $600,000 in new booked projects during the 5-month period

This number doesn’t include referrals, walk-ins, or jobs closed through insurance partnerships, which also benefited from increased brand visibility.

Conclusion

By building a strong online foundation from the ground up — including a website, reputation system, and Google Business optimization — Rockstar Roofing transitioned from relying on cold leads to capturing consistent, high-value inbound jobs.

This project shows what’s possible when local SEO, real reputation building, and conversion-optimized web design come together for a service business with strong execution behind the scenes.

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