Client Overview

‍Green Air Ducts is a local HVAC company specializing in air duct cleaning and sanitation services. Known for its reliable technicians and fast service, the business was ready to expand but lacked consistent lead flow and appointment bookings.

Initial State

Before partnering with us, Green Air Ducts had no digital booking infrastructure in place. All business came from sporadic referrals or cold outreach. The team struggled to fill their weekly calendar and couldn’t scale their local presence effectively.

Challenge

Operating in a service category crowded with low-quality lead providers and inconsistent marketing promises, the goal was straightforward but urgent:

• Generate a consistent flow of qualified leads
• Book real appointments—not just form fills
• Validate ROI quickly with a low starting ad budget

Strategy

We launched a high-converting paid campaign paired with backend automation, focusing on:

1. Local Lead Gen Ads
   • Created tailored ad creatives for duct cleaning urgency (dust, allergens, seasonal prep)
   • Focused ad delivery on high-intent zip codes
2. Pre-Qualification System
   • Routed leads through an instant booking system with calendar integrations
   • Used automation to confirm, remind, and reschedule prospects to reduce no-shows
3. Offer Structuring
   • Promoted a compelling "Free Inspection + Fast Scheduling" hook
   • Emphasized limited-time slots to drive urgency

Results

• 20+ Booked Appointments
• $500 in Ad Spend Only
• $16.44 Cost Per Appointment

Green Air Ducts went from 0 to a fully booked calendar in just two weeks—without relying on third-party lead vendors or waiting months for SEO. With systems now in place, they’re positioned to scale predictably and profitably.

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