How We Helped Fund Your Project Secure 7 Multi-Million Dollar HOA Lending Deals with $900 in Ad Spend
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Client Overview
Fund Your Project is a specialized commercial lending firm focused on providing funding solutions for HOA communities, offering financing for major renovation and infrastructure projects. Despite their strong value proposition, they faced challenges generating consistent, high-quality deal flow.
Initial State
When we began working together, Fund Your Project had built a solid reputation through referrals but lacked a scalable marketing engine. Their outreach was manual, cold, and inconsistent. The team needed a way to attract larger projects predictably without relying on internal sales reps to chase unqualified leads.
Challenge
Breaking into the HOA lending space is difficult due to complex deal structures, long sales cycles, and gatekeepers like board members and property managers. The goals were aggressive but clear:
- Identify and reach decision-makers at HOAs with real funding needs
- Generate high-value opportunities, not tire-kickers
- Prove the marketing model with minimal ad spend
Strategy
We deployed a niche-targeted outbound funnel focused exclusively on HOA project funding:
- Hyper-Specific Ad Targeting
- Built custom audiences around HOA boards, management firms, and property developers
- Created ad messaging tailored to project pain points: roof replacements, pipe retrofits, reserve funding
- Offer Positioning
- Positioned Fund Your Project as the go-to source for fast, no-collateral HOA funding
- Emphasized urgency, simplicity, and large funding thresholds to attract serious inquiries
- Automated Lead Filtering
- Used a pre-qualification form to ensure only eligible HOAs booked meetings
- Connected responses to a CRM with deal stage tracking to close faster
Results
- 7 multi-million dollar HOA funding opportunities sourced directly from the campaign
- $900 total ad spend with a cost-per-lead under $130
- Deal pipeline value exceeded $15 million in project funding potential
Fund Your Project didn’t just generate leads—they created qualified, board-approved opportunities from organizations actively seeking capital. By narrowing the focus and optimizing outreach, the campaign proved that massive deal flow doesn’t require massive spend—just the right strategy.
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